As I said earlier there are many common human characteristics which can be applied to most people on the planet. One of those characteristics is the desire for climbing up the socioeconomic ladder. Who doesn’t want a home of their own (or a larger home), a new car, a nice vacation, the ability to provide for their family without worry. As the Slovaks begin to experience a surging economy and real prosperity for the first time in decades, the shiny lure of wealth and materialization is beginning to hook many people. Time will tell where these trends will lead for Slovakia.